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Scope of Digital Marketing Course in India

12-03-18 0 comment

Believe it or not, but we are living in an age where we even buy groceries online over the internet. With the onset of digitization, a mass section of the society has decided to transact their business online and become a part of the digital revolution. Even if you are a well-known name in the market, still you will require the expertise of a digital marketer to make your online presence persistent. A number of digital marketing coaching institutes have mushroomed in recent time and you have to choose the right institute wisely.

What is Digital Marketing?

Digital marketing teaches you the right way of promoting a brand, product or a service. A Digital Marketing Course has been exclusively designed to train the various aspects of online marketing. With meticulously designed strategic plans, a digital marketer will help attract more traffic to your organization and increase the conversion rates. The course covers various modules based on SEO, SEM, SMM, e-mail marketing, PPC, Google AdWords, and much more. The digital marketing classes provide a comprehensive knowledge of every course module, so that our students stand out in the crowd and pioneer in their field.

Job responsibilities under Digital Marketing

The digital marketers not only look at the online marketing strategy but also formulate and execute marketing campaigns along with maintaining a constant content supply for the organization’s website. The job responsibilities don’t cease here, there are a plethora of other activities that need the attention of the digital marketer. They constantly engage with the public on a regular basis to maintain a regular flow of visitors to the organization’s website. Preparing and analyzing reports on visitor’s data and devising new ways of online marketing also fall in their work area.

How to become a Digital Marketer?

If you are planning to become a digital marketer, then Ipwl is here for your help. After completing your 12th or graduation, you can enroll in any of the certificate or job-oriented digital marketing courses offered by Ipwl. This premium training center at Delhi, India provides a number of comprehensive digital marketing courses which are sure to make you job-ready from day one.

Career and Jobs

The digital marketing is probably one of the most booming sectors that have noticed an astounding growth rate over recent years. According to a report, India alone is expected to have 8 lakh new positions for a digital marketer. You can never run out of opportunities after undergoing the digital marketing course. If you are a graduate, then you can get a decent entry-level job with a nice pay and if you have been working in the marketing field then a considerable hike is sure for you. Digital marketing manager, SEO manager, SEM specialist, digital sales executive, content manager, social media brand manager, and web analytics executive are some of the designations that may be offered to you.


A fresher can expect to earn around Rs. 1.5- Rs. 2.10 lakhs per annum. With experience and skills, the professional can also earn more depending on his capabilities. An individual can also work as a Freelance digital marketer and earn without limits. Your earning potential totally depends on your level of knowledge and expertise.


If you are a graduate who has a flair for online marketing, then this course is for you. Even professionals working in marketing domain can apply for the digital marketing training in Ipwl. Ipwl is a pioneer institute located in Delhi, India that offers several courses designed exclusively for graduates and working professionals to give the necessary boost to their career. The best part of the courses is that there is no upper age limit for enrolling for a course.

Course and Duration

You can get to choose the best digital marketing course matching your needs at Ipwl. There are separate courses designed for fresher’s and professionals  and you can get yourself enrolled accordingly. The certificate and job-oriented courses not only cover the theoretical part but also include live projects for better understanding of the course modules. The course will vary from a period of 6 months to 1 year, depending on the course you choose to pursue.

Apparatus ad Technology

As we all know technology is ever changing, so digital marketer’s need to keep a track of the same and stay updated of the technology. Various SEO tools, analytical tools, on-page optimization, off-page optimization, link building, and several other tools form an inseparable part of the digital marketing technology.             

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